Vaal’s boxing hero has eye on Hollywood
The Vaal’s former International Boxing Organisation (IBO) welterweight champion, Chris van Heerden, who grew up in Meyerton, also has a sense for business.
The 32-year-old professional boxer, who relocated to Los Angeles, California in 2013, is the first of a series of international sporting stars to join the new entertainment platform Fight to Fame. The blockchain-powered platform will not only provide entertainment for sports and movie fans around the world, but will also create opportunities for rising young boxers and martial artists to show off their skills to a global audience and earn
funding to propel their development. Developed by a large team including Tim Smithe, a veteran in television writing, producing and a former professor of marketing at Columbia University, and international energy expert and government policy advisor Dr Farzam Kamalabadi, Fight to Fame has been launched to a global audience.
“Action stars like Sylvester Stallone, Arnold Schwarzenegger and Jackie Chan are gradually fading out of Hollywood. There is a lack of new generation action-movie stars who appeal to a global audience, partly because global martial-arts promotion companies have the monopoly and control who of the stars rise through the ranks and who doesn’t,” says Chris. Fight to Fame, in coordination with its ambassador champions like Chris, aims to throw
open the search for the world’s top action talent and next global fighting champions through a series of combats and trials. To ensure fairness and transparency in the competition, the platform puts power in the hands of a global fan base by allowing them to vote with cryptocurrency tokens. The use of blockchain and big data will also assist with financial and talent management, and open doors for the company to collaborate with major gaming and entertainment companies around the world. The platform will host action-star boxing-championship competitions, with online fans around the world viewing and betting on the matches using cryptocurrency tokens, this way truly interacting and engaging with the competitions. The fighters, in the meantime, benefit financially from contracts between them and the competition owners – Fight to Fame will sign champions from the competitions and promote them into Hollywood blockbuster movies. “It’s important to me to make a meaningful contribution to people back home in South Africa, where so much young talent exists,” says Chris, who will not only be promoting the platform to up-and-coming fighting talent but also participate in the competitions to further develop his own potential. Fight to Fame plans to be available in English, Chinese, Japanese and Korean user interfaces.



